Analysis of Consumer Purchase Interest in Products Detergent Prizes Perspective Regulation Government Number 29 of 2021 Concerning Implementation Field Trade and Hifdz Al-Mal : A Study of Grocery Kiosks in Tamanan Market Tulungagung

Abstract

This research is motivated by consumer behavior that is often tempted by the lure of prizes on the purchase of a product as a form of trade promotion. The factors that influence the decision to purchase a prize detergent product are because the price is affordable buy detergent free ceramic bowl/plate, while consumption behavior must be carried out according to needs without causing tabdzir or wasteful attitudes. This research uses a qualitative research method with a case study approach and empirical juridical research type. Data collection techniques used are observation, interviews, and documentation. Data analysis techniques use data reduction, data presentation, and drawing conclusions or verification. While checking the validity of the data uses data triangulation. The results of this study indicate that; First The practice of selling prize detergent is carried out by sellers by offering prizes to consumers for purchasing detergent products first, then the prizes obtained are in the form of ceramic plates or bowls with the aim of attracting consumer interest. The practice of purchasing prize detergent products at the Tamanan Market Grocery Kiosk is a legitimate act because there is no additional price made by the seller in giving prizes, the prizes given are in accordance with the verbal agreement between the seller and the agent; Second, from the perspective of Government Regulation Number 29 of 2021 concerning the Implementation of the Trade Sector as a derivative of Law Number 7 of 2014 concerning Trade. Prize-winning detergent business actors in the form of Limited Liability Companies have complied with the provisions as stated in Article 51 letter (a), however, there are challenges in the field carried out by traders at the Tamanan Market Grocery Kiosk, namely the lack of providing adequate information and prize-based promotions to consumers. This article only regulates in general, if there are promises that do not correspond to the actual situation, it is necessary to add more concrete regulations regarding the form of sales promotion with the lure of prizes; Third, from the perspective of hifdz al-mal, when viewed from 3 (three) levels in general, purchasing prize-winning detergent products is a dharuriyat need at the level of needs that must be present or called primary needs. Because detergent is a basic need in the household to maintain the cleanliness of clothes, clean dirt on clothes, leave unpleasant odors, color and form of dirt attached to objects such as clothes. Islam strongly emphasizes the importance of cleanliness, because cleanliness is considered part of faith. Clean and pure clothing is a prerequisite for valid prayer. Washing clothes with water is the primary method for removing impurities. However, detergent is used as a tool to remove impurities, making it a basic household necessity.