INFLUENCE OF PUBLIC FIGURE ENDORSE , HOSPITALITY , AND PERCEPTION OF EASE OF MEMBER'S DECISION TO SAVE AT KSPPS TEKUN SAHABAT MANDIRI WITH WORD OF MOUTH AS A MODERATION VARIABLE
Keywords:
Saving Decision, Public Figure Endorsement, HospitalityAbstract
This research aims to determine the influence of Public Figure Endorsement, Hospitality , and Perception of Convenience to decision Save In KSPPS in Moderation by Word Of Mouth. Population study This is member saver KSPPS PERSISTENT FRIEND INDEPENDENT totaling 3,264 with a sample size of 96 members. Sampling is based on the Slovin formula. technique collection data that is with give questionnaire to member saver. The data obtained will be subjected to descriptive analysis to determine the description of the research subject, then the Classical Assumption Test will be carried out which includes the Normality Test, Multicollinearity Test, Heteroscedasticity Test and Linearity Test. The final stage is to do it test MRA For know influence variable Moderation. Results from study This show that Public Figures Endorsement And Perception Convenience matters significant to decision saving , however Hospitality does not have a significant effect on the decision to save, this is shown. Whereas Word Of Mouth capable moderate public figures Endorsement to the decision to save , will but Word Of Mouth No can moderate hospitality And perception ease to decision save
References
Arikunto, Suharsimi. Research Procedures: A Practical Approach . Cet.14. Jakarta: Rineka Cipta, 2011.
Darmanto, Sri Wardaya, and Titik Dwiyani. Strategy Orientation Mix and Organizational Performance Application of Variables, Antecedents, Moderation and Mediation in Scientific Research . Sleman: Deepublish, 2019.
Darmawan. Quantitative Research Methods . Bandung: Rosdakarya Youth, 2013.
Fitrah M.Pd, Muh, and Dr Luthfiyah. Research Methodology . West Java: CV Trace, 2017.
Ghozali, Imam. Multivariate Analysis Application with the IBM SPSS 25 Program . Semarang: Diponegoro University, 2018.
Hartono, Jogiyanto. Portfolio Theory and Investment Analysis . South Tangerang: Open University, 2020.
Huda, Nurul, and Mohamad Heykal. Islamic Financial Institutions . Jakarta: Kencana, 2010.
Huges, Mark. Buzzemarketing . Jakarta: PT. Elex Media Komputindo, 2007.
No. 'THE INFLUENCE OF CUSTOMERS' MOTIVATION, PERCEPTIONS AND ATTITUDE ON CUSTOMERS' DECISIONS TO SAVE AT PT. INDONESIAN PEOPLE'S BANK (Persero), Tbk. BARAKA UNIT ENREKANG DISTRICT'. ALAUDDIN MAKASSAR STATE ISLAMIC UNIVERSITY, 2018.
Jaelani, Evan. 'The Influence of Celebrity Endorsements on Online Purchasing Decisions of Consumers of "X" Products in Bandung'. Journal of Management & Accounting Science 10 (February 2018).
Khansa, Indira Balqis. 'The Influence of Marketing Mix (4P) and Word of Mouth (WOM) on Saving Decisions with Service Quality as an Intervening Variable in Sharia Banks in Jabodetabek'. Syarif Hidayatullah State Islamic University, 2021.
Kotler, Philip, and Kevin Lane Keller. Marketing Management . Jakarta: Erlangga, 2009.
Kurniawan, Otandy, Bambang Suhada, and Afdal Mazni. 'The Influence of Product Quality, Service Friendliness and Price Perceptions on Consumer Purchasing Decisions in the Aceh Coffee Business, South Metro District'. Journal of Economic Management 2 (2021).
Pratiwiningsih, Ika. 'The Influence of Celebrity Endorsers on Purchasing Decisions Through Brand Image'. Semarang State University, 2018.
Rukajat, Ajat. Quantitative Research Approach . Sleman: CV. Budi Utama, 2018.
Sinulingga, NA, and Sitohang, HT Consumer Behavior . Medan: IOCS Publisher, 2021.
Sugiyono. Quantitative, Qualitative, and R&D Research Methods . Bandung: CV. Alphabeta, 2017.
Sujarweni, V Wiratna. SPSS For Research . Yogyakarta: Pustaka Baru Press, 2014.
