SWOT Analysis-Based Strategic Management in Improving the Competitiveness of Educational Institutions
DOI:
https://doi.org/10.70062/incoils.v5i1.334Keywords:
Strategic Management, SWOT Analysis, CompetitivenessAbstract
The increasingly fierce competition in the world of education, especially in Islamic boarding schools, makes the implementation of appropriate strategic management very important to ensure success in improving the quality and competitiveness of the institution. This study aims to formulate strategies to improve the competitiveness of Madrasah Aliyah (MA) Darussholihiin Campurdarat Tulungagung through a strategic management approach based on SWOT analysis. The implementation began with the identification and evaluation of internal and external factors affecting the institution through interviews, observations, and documentation studies. The research method used is a qualitative case study to understand the actual conditions of the institution and develop relevant and adaptive strategies. The results of the study indicate that the SWOT analysis shows that the madrasah is positioned in Quadrant I (SO strategy), where internal strengths can be optimally utilized to capture external opportunities. The strategies formulated include developing the quality of learning, innovating flagship programs, optimizing external cooperation, and utilizing information technology. This study fills a gap in research highlighting the use of SWOT in the context of pesantren-based madrasahs. The research results provide applicable strategic recommendations for strengthening the competitiveness of madrasahs amid the demands of globalization and technological disruption.References
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