Intercultural Communication Ethics as a Control Mechanism for Cultural Homogenization Westernization and Asianization in Indonesia: Etika Komunikasi Lintas Budaya sebagai Pengendali Homogenisasi Budaya Westernisasi dan Asianisasi di Indonesia

Dzurrotul Adiba Humaida; Sony Eko Adisaputro

doi:10.70062/incoils.v5i1.421

Authors

Dzurrotul Adiba Humaida Universitas Pangeran Diponegoro Nganjuk
Sony Eko Adisaputro Universitas Pangeran Diponegoro Nganjuk

DOI:

https://doi.org/10.70062/incoils.v5i1.421

Keywords:

communication ethics, Intercultural Communication, Cultural Homogenization

Abstract

ABSTRACT : The wave of globalization in the 21st century has had a major impact on patterns of communication and intercultural interaction. This process has given rise to the phenomenon of cultural homogenization, namely the standardization of values, lifestyles, and cultural orientations due to the dominance of global culture, particularly Western culture (westernization) and East Asian culture (asianization). This phenomenon has raised concerns about the loss of local cultural identity, which has long been a strength of Indonesian society. This article aims to analyze how cross-cultural communication ethics can play a role in controlling cultural homogenization resulting from Westernization and Asianization. This study uses a qualitative method with a literature study approach. The results of the study show that intercultural communication ethics play an important role in regulating intercultural interactions so as not to cause the domination of certain values. Ethical principles such as respect for differences, contextual awareness, empathy, and openness to dialogue can serve as filters in responding to foreign cultural influences. Thus, intercultural communication ethics can be an effective control mechanism in maintaining cultural diversity and strengthening national identity amid the tide of globalization.

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