Ideational, Interpersonal, and Textual Meanings in Wardah Halal Green Beauty Advertising Discourse: A Systematic Functional Linguistics Study

Ni'mah Laila Salsabilla; Dr. Setia Rini, M.Pd.; Noor Malihah, M.Hum., Ph.D.

doi:10.70062/incoils.v5i1.469

Authors

Ni'mah Laila Salsabilla Postgraduate Student, State Islamic University of Salatiga, Indonesia
Dr. Setia Rini, M.Pd. Postgraduate Program, State Islamic University of Salatiga, Indonesia
Noor Malihah, M.Hum., Ph.D. Postgraduate Program, State Islamic University of Salatiga, Indonesia

DOI:

https://doi.org/10.70062/incoils.v5i1.469

Keywords:

Systematic Functional Linguistics (SFL), Ideational Meaning, Interpersonal Meaning, Textual Meaning, Advertising Discourse

Abstract

This study explores how language functions are realized in Wardah Halal Green Beauty advertising discourse through the framework of Systemic Functional Linguistics (SFL) proposed by Halliday and Matthiessen. Using a qualitative descriptive approach, the research analyzes written clauses from the advertisement to uncover the realization of ideational, interpersonal, and textual meanings. The findings reveal that material and relational processes dominate the ideational meaning, emphasizing the product’s effectiveness, purity, and ethical attributes. The interpersonal meaning is primarily realized through declarative and imperative moods with modal elements such as “will” and “can”, reflecting confidence, persuasion, and care toward the consumers. Meanwhile, the textual meaning demonstrates a cohesive thematic progression through unmarked and marked topical themes, ensuring clarity and persuasive flow. Overall, the advertisement linguistically constructs Wardah’s identity as a Halal Green Beauty brand that harmonizes modern science, spirituality, and environmental ethics. This study contributes to a deeper understanding of how language functions to shape ideology and persuasion in contemporary halal advertising discourse.

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