Implementing Implementing Transformative Marketing Strategies for Islamic Educational Services in the Digital Era: A Case Study at AIS: A Case Study at AIS

Akhmad Kanzul Fikri

doi:10.70062/incoils.v5i1.519

Authors

Akhmad Kanzul Fikri UIN Satu Tulungagung

DOI:

https://doi.org/10.70062/incoils.v5i1.519

Keywords:

Transformational Strategy, education, Educational Strategy, Strategic Management

Abstract

In the era of globalization and technological disruption, Islamic education institutions must adapt to remain competitive and relevant. Transformative Islamic education, integrating Islamic values with contemporary global demands, has become essential for sustaining excellence in the education service industry. This study examines strategic approaches for enhancing the competitiveness of Islamic education institutions, focusing on Aqobah International School (AIS) in Ngoro, Jombang, Indonesia, as a model of transformative practice. AIS integrates faith-based education with global learning systems through innovative marketing strategies such as systematic social media engagement, international exhibitions with influencer collaboration, online learning trials, live talk programs (AIS Fortnight), and participation in educational fairs. The research employs a library-based method to analyze literature on transformative education management and digital marketing in Islamic schools. The study introduces the concept of corporate educational production—a strategic integration of academic, economic, social, and business dimensions—to ensure institutional sustainability. Findings indicate that effective management, digitalization, and innovative marketing enable Islamic schools to enhance educational quality and influence, producing graduates with both intellectual excellence and strong Islamic character.

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